About Us
A husband’s experience.
A wife’s vision.
A shared belief in the Indian woman.
In 2006, Ritu and Deepak Dhawan came together to build Just In Time® — a brand born from a gap they saw in westernwear made for the Indian woman.
Built on a gap in the market.
Deepak, with his experience in the garment industry, understood the business of clothing. Ritu, however, saw an opportunity that was still largely untapped, a gap in westernwear for the Indian woman.
At the time, there was a vacuum in the market for westernwear that truly considered the Indian woman — her body, her proportions, her lifestyle and the way she wanted to dress.
Together, in 2006, they opened the first Just In Time store in Delhi NCR and set out to create a brand that would bring well-fitted, elevated westernwear to women in India, while keeping it accessible.
That vision became Just In Time®.
From one store in Delhi NCR to a brand for the Indian woman.
Ritu and Deepak Dhawan open the first Just In Time store in Delhi NCR, built around well-fitted, elevated westernwear at an accessible price.
Both Ritu and Deepak continue to be closely involved in the business, carrying forward the same belief that brought Just In Time® to life two decades ago.
Fit is at the heart of everything.
Indian women have diverse body shapes and proportions, and western silhouettes cannot simply be replicated without understanding the woman wearing them. Our garments are created keeping the Indian body type and fit preferences in mind — how a garment sits, falls and feels.
Our aim is simple: westernwear that fits beautifully, feels comfortable and makes a woman feel confident.
Anything but ordinary.
We believe westernwear should be anything but ordinary.
Our garments go beyond conventional western silhouettes through handwork by Indian artisans, embroidery, considerate detailing and high-quality fabrics. These elements bring character and elevation to every piece while keeping the garments versatile and wearable.
From tops, shirts and dresses to jumpsuits, trousers, skirts and more, our collections are designed to cater to every occasion — from work and everyday dressing to evenings, celebrations and holidays.
The idea is simple: a woman should be able to find everything she needs in one place.
For us, luxury is about quality, craftsmanship, fit and the feeling a garment gives you — not simply the price attached to it.Elevated, yet accessible
Luxury without the inaccessible price.
Affordability has always been an important part of our philosophy.
We believe that beautiful fabrics, intricate handwork, embroidery and elevated design should not automatically mean an inaccessible price.
That is why we put as much thought into our pricing as we do into our garments: to make elevated westernwear feel attainable.
Built on quality, craftsmanship, fit, value and family.
What began as a shared vision between Ritu and Deepak Dhawan has grown into a family-led business, built on the values they started with.
Today, both continue to be closely involved in the business, carrying forward the same belief that brought Just In Time® to life two decades ago.
To create westernwear that understands the Indian woman, fits her beautifully, elevates her wardrobe and remains accessible.
Twenty years later, that remains at the heart of Just In Time®.
Made for the Indian woman. Made with purpose.
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